by Ted Goldwyn | Apr 21, 2021 | Blog
According to the Content Marketing Institute/MarketingProfs’ 11th Annual Content Marketing Survey, 47% of B2B content marketers used white papers in the past 12 months. Considering that the average white paper costs $4,000 to $6,000 to produce, with some complex...
by Ted Goldwyn | Jan 28, 2021 | Blog
The first 100 days of a new President’s administration is generally seen as crucial to its ultimate success. This period is ripe with opportunity, as the newly inaugurated President typically benefits from a “honeymoon” period, with higher-than-average public approval...
by Ted Goldwyn | Dec 19, 2018 | Blog
I love this time of year. Oh, it is busy, sure. Especially in my home, where my wife, three kids and I celebrate eight days of Hanukkah,and then roll right into Christmas and New Year’s Eve. But it is so full of joy, laughter, warmth, and fun that I wouldn’t have it...
by Ted Goldwyn | Nov 20, 2018 | Blog
My kids love Thanksgiving. Not so much all the grocery shopping, and days of preparation, and the hours of watching the turkey slowly roast in the oven. And certainly not the smothering hugs and lipstick-stained kisses from Aunt Martha as she makes her grand entrance...
by Ted Goldwyn | Oct 25, 2018 | Blog
‘Tis the season of vampires, Frankenstein’s monster, and zombies. This makes it a great time to discuss the reanimation of that old content marketing standby, the white paper. Recently a client asked me, “Do white papers still have a place in my content marketing...
