by Ted Goldwyn | May 24, 2021 | Blog
I went birdwatching last weekend. Now, I’m not an avid birder. In fact, it’s been a few years since I last hiked into the woods with a set of binoculars and my Peterson’s Guide to Eastern Birds. But my father is a lifelong birder, and he recently moved to our area....
by Ted Goldwyn | Apr 21, 2021 | Blog
According to the Content Marketing Institute/MarketingProfs’ 11th Annual Content Marketing Survey, 47% of B2B content marketers used white papers in the past 12 months. Considering that the average white paper costs $4,000 to $6,000 to produce, with some complex...
by Ted Goldwyn | Mar 13, 2021 | Blog
I am lucky enough to live in upstate New York’s Finger Lakes region, known for producing some of the country’s (and the world’s) best wines, especially those varietals that excel in cooler climates like Riesling, Gewurztraminer, and ice wine. As spring finally began...
by Ted Goldwyn | Jun 16, 2020 | Blog
ID 45426630 © Ayse Ezgi Icmeli | Dreamstime.com Case studies, also known as customer success stories, are an excellent way to communicate your company’s value to a qualified prospect, by demonstrating how you have helped actual customers solve real-life problems. You...