Marketing in the Time of Coronavirus

ID 76482230 © Imagepixel | Dreamstime.com Words can’t adequately describe what many of us are feeling right now. In the U.S. and around the world, the events of the past few weeks have been alarming, shocking, frustrating, and frightening. The relentless march...

The Folly of Free

ID 85254560 © Igor Kardasov | Dreamstime.com Three months ago, my favorite gas station removed its free tire air compressor. I’m still not over it. I used to go there all the time. The gasoline is competitively priced, the convenience store offers a great selection of...
The One Where He Talks About Style Guides

The One Where He Talks About Style Guides

Spring is in the air. Time to clean out our closets, open the windows wide, sweep away the winter dust, and refresh our personal style. Now, when it comes to personal style, mine admittedly leaves a lot to be desired. For instance, just the other evening my wife and I...

Appreciating Leftovers

My kids love Thanksgiving. Not so much all the grocery shopping, and days of preparation, and the hours of watching the turkey slowly roast in the oven. And certainly not the smothering hugs and lipstick-stained kisses from Aunt Martha as she makes her grand entrance...

Back from the Dead

‘Tis the season of vampires, Frankenstein’s monster, and zombies. This makes it a great time to discuss the reanimation of that old content marketing standby, the white paper. Recently a client asked me, “Do white papers still have a place in my content marketing...