Back from the Dead

‘Tis the season of vampires, Frankenstein’s monster, and zombies. This makes it a great time to discuss the reanimation of that old content marketing standby, the white paper. Recently a client asked me, “Do white papers still have a place in my content marketing...

To Japan With Love

Yuka just boarded her flight back home. My family was selected as one of three host families for a Rotary youth exchange student from Japan. Yuka spent this past year immersing herself in American culture, language, and education, and she had the experience of a...