by Ted Goldwyn | May 24, 2021 | Blog
I went birdwatching last weekend. Now, I’m not an avid birder. In fact, it’s been a few years since I last hiked into the woods with a set of binoculars and my Peterson’s Guide to Eastern Birds. But my father is a lifelong birder, and he recently moved to our area....
by Ted Goldwyn | Apr 21, 2021 | Blog
According to the Content Marketing Institute/MarketingProfs’ 11th Annual Content Marketing Survey, 47% of B2B content marketers used white papers in the past 12 months. Considering that the average white paper costs $4,000 to $6,000 to produce, with some complex...