Back from the Dead

‘Tis the season of vampires, Frankenstein’s monster, and zombies. This makes it a great time to discuss the reanimation of that old content marketing standby, the white paper. Recently a client asked me, “Do white papers still have a place in my content marketing...

Training for the Marketing Marathon

For a recreational runner training for a big autumn distance race, the months of July and August are soul-crushing. You’re getting into the heavy slog weeks of long, slow distance runs, mentally taxing mid-week speed work, and weekly mileage counts approaching 30, 40,...